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The CX Frontline Independent journalism from the front line of customer experience
Est. 2026 Vol. MMXXVI Jul 21, 2026 Independent Edition

Opinion

Digital Transformation Is Dead. Good.

The phrase framed technology as a project with a finish line. In an era of continuous AI change, that mental model is the thing now holding CX teams back.

Contact Center

Who's Liable When the Bot Is Wrong?

AI in the contact center creates new ways to be non-compliant — hallucinated advice, consent gaps, retention sprawl, biased scoring — and "the model said it" is not a defense.